Category: Marketing

Category for “Marketing”

Automations Beta Now Available

Posted on February 28, 2020 by - Marketing, Product Updates, Web

Automations are flows that you build out in a visual canvas by connecting shapes, these shapes create different personalized pathways, that contact would progress to when interacting with your business. It allows for the easy and efficient delivery of information to your contacts.

Automation Settings

Each automation starts with a segment, the segment defines which contacts should enter the automation. It may be that they are on a static list or they submitted a form.

Workflow

There are 3 different types of shapes in GoCRM, these are filers, events, and actions.

Actions
Actions are things that happen to contacts when they are in an automation. You may want to send them an email or an sms or wait for a certain period of time to pass to follow-up. You can also do updates like adding contacts to a list, or creating a task.

Filters
Filters are the traffic directors of the automation, they check if a contact meets certain criteria and then routes them accordingly. For example, I may want to send a different text message to contacts depending on the time of day, or if it’s a weekday or a weekend, or if they have responded in the past or not.

Events
Events are conditions in order for the next step to continue, the automation waits until the user or contact has completed one of these steps before progressing to the next shape. For example, the automation may wait until the contact has replied to a text message, or the deal stage has been changed by a user.

Now we will connect each action shape together, when connecting a filter, make sure to select the appropriate option to stop or progress contacts through the automation. When these shapes are connected into sequences the automation will progress through each stage doing exactly what you tell it to. Automations will not become active until you’re completely ready to go, this means there are no accidental emails sent or confused customers.

When you’re ready you hit Start Automation, and the automation will do the busy work for you. For ideas on how you can use automations, visit our blog! But for now, that’s what is an automation.

Promotional or Transactional SMS – What’s Better For Brands?

Posted on September 13, 2019 by - Marketing, Sales

Transactional & Promotional Text Messages Comparison

Promotional Text Messages vs Transactional SMS Texting – What’s the difference and benefits for brands?

How can your business take advantage of modern text messaging tools? Brands, organizations or businesses send promotional text messages to their audiences to:

  • Drive sales or awareness about specific products, services or events; or,
  • Follow up or automate customer interactions.

As expected, there are important differences between promotional and transactional text messages. It’s crucial to understand these differences to execute better marketing campaigns.

What’s a promotional text message?

Example of a promotional text message

Promotional text messages are messages sent to promote, up-sell or advertise a product. Promotional text messages are pure marketing & sales messages. These messages abide by traditional phone call etiquette. Promotional messages limit to a 9 am/pm time frame.

Outside of adhering to opt-in procedures, promotional text messages are not solicited.

What’s a transactional text message?

Example of a transactional text message

Transactional text messages are messages sent to already registered customers/audience, namely to continue an interaction. These messages are not for promotional, sales or marketing purposes. Their goal is passing transactional information about an interaction, of a product or service your customers are already using.

Regardless of a customers’ DND (Do Not Disturb) status, transactional messages work 24/7. Disclosure of message frequency does not apply to transactional texting. Nonetheless, consumers should be made aware of how to unsubscribe from them.

Best practices for promotional texting

Heavy fines can incur if an organization starts sending promotional messages to users who have not provided consent. Thus it is important to understand the best practices of promotional text messages.

Promotional texting five best practices are:

  1. Your business can’t buy a list of consumer’s contact information.
  2. If a brand wants to send out promotional messages, the brand must first obtain permission from recipients.
  3. SMS opt-in text messages, web-based signup pages, or a physical signature are all valid permission formats.
  4. Recurring message programs must be disclosed to subscribers.
  5. How to unsubscribe from recurring message programs should be communicated to recipients.

Promotional vs Transactional messages examples

Here are some examples of how promotional vs transactional texting compares:

Comparison of promotional vs transactional text messages

Text message marketing stats

Still hesitant about the potential of text messaging in your marketing communication program? Here are five SMS marketing stats to get you enticed.

  • 75% of consumers agree to receive messages from brands (if they’ve opted-in).
  • 90% of text messages are read within 3 minutes.
  • SMS messages have a huge 98% open rate.
  • Text messages have over 200% higher response rates than email, phone or Facebook.
  • Consumers redeem coupons received via SMS 10x more than other forms.

Benefits of a robust text messaging marketing and communication program

The benefits of having a robust marketing communication program are immense. A professional text messaging service for your business can help you:

  • Send SMS text promotions to your entire customer base with a few clicks.
  • Shape your business by collecting critical feedback with mass surveys to customers.
  • Reliably and quickly communicate with your mobile workforce in the field.
  • Send alerts to your staff on important safety and security procedures or events.
  • Distribute discount vouchers or coupons to your customers directly on their mobiles.
  • Send transactional information such as text message notifications & alerts to all staff.
  • Send & attach menus, posters, flyers or other files in bulk to your customers and staff.

Manually texting your entire customer base is time-consuming and daunting. GoCRM can help you create marketing campaigns that include transactional and promotional messages. Not only will you be able to automate these features, but you will be able to track and follow-up accordingly. Learn a better way of doing business. Try GoCRM today!

Real Estate CRM With Text Messaging

Posted on July 31, 2019 by - Marketing, Real Estate CRM

CRM Text Messaging is a profitable way for Real Estate businesses to communicate with clients and prospects in real-time

Real estate text marketing serves an important purpose. It cuts down on the turn-around time. When buyers, sellers, and real estate agents stay in touch on-the-go, closing deals become more efficient and profitable.

Text marketing offers three main advantages:

  1. Texts are sent and received swiftly
  2. Texts are opened and read in a flash
  3. Texts stay in the inbox longer than email

Real estate customers openly favor text messaging so much that almost half of the messages receive a positive reply from them. The wait in-between is just 90 seconds on average. In a bleak contrast, if four real estate emails are sent out, clients are likely to open just one.

Real Estate Text Messaging – A Game of Time

Real estate text marketing is here to say. It works on principles of social communication and time management. You need not live and breathe technology to make use of text messaging.

Seamless communication throughout the sales process

Real estate brokers who use mobile devices like phones and tablets can seamlessly adapt to text marketing.

Besides creating texts for customers, using a CRM can give you the advantage of automated messages and responders. You will never miss an important response from prospective buyers and sellers.

Whether it’s a new listing on the block or a comprehensive free-of-cost report, texting keeps your customers invested every step of the way. Coupled with images of the property or location, or a video tour of their next new home, SMS marketing for real estate adds a personal touch hardly matched by other means. Texting draws the customer in deeper and heightens the likelihood of their doing business with your firm.

Better engagement with all parties involved

One of the easiest ways to sustain customer interest is to consolidate the process and make it easy for them to engage with you. When combined with a complete and in-depth customer relationship management (CRM), text marketing can get streamlined.

There is no need to toggle between multiple platforms, misplaced data and incur extra charges. Automation is the present and GoCRM serves marketing automation on a platter for lead conversion and closing more sales.

Top reasons why a CRM with text marketing works wonders for real estate

1. The finest text marketing platforms are also the most user-friendly and even novice clients can utilize them to their advantage.

2. Text messages add a friendly touch to customer interactions and they are more social than emails.

3. Text marketing with a CRM helps you better plan your texts, keep your customers engaged and stock up on unique solutions to common problems.

If the above is not enough, consider as many as 40% of prospective buyers choose texting to connect with brokers. It is no surprise text messaging has emerged as the preferred mode of communication in the real estate industry.

Clearly, the benefits of text marketing in real estate cannot be overstated. Having a solid system that monitors and tracks all these messages is a no brainer. That’s why is important to consider a real estate CRM system that relies on text messages as its core. With GoCRM you will be able to create an immersive experience for your clients and develop a blueprint for your future business plans. Sign-up for your GoCRM Free trial