Good communication with clients is vital in the competitive real estate world, but it’s simply a matter of using technology effectively. The text message remains a staple in the business communication toolbox, and it’s an especially good fit for real estate agents. That’s why we’ve created the below templates to help you.

Why use text messages?

The public has become accustomed to seamless communication from businesses wherever they go. If you can’t provide it, they may be inclined to choose a competitor that does. Text messages are a quick and cost-effective way to follow up with new leads, arrange appointments and more, so take advantage.

Research from GMSA found that 67% of respondents preferred to receive communications from a business regarding appointment scheduling via text message rather than email or calls. And most text messages do get opened, with an open rate of 98% for text messages compared to around 20% for email, according to Mobile Monkey. Millennials tend to read their messages quickly, almost always have their phones on them, and they’re currently buying their first homes.

With these text message templates, your real estate business will be better prepared to streamline and automate client communications while putting forward an image of organized professionalism, so be sure to make use of them.

Real Estate Text Message Scripts

New lead initial contact

Make the first contact with a new lead acquired through your website, social media or other channels.

Looking to buy or sell in (your area)? Reply to this number and we can help

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Hi! Heard you might want to buy or sell in (your area). If so, I can help, so feel free to reply to this number with your questions.

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New segmented lead

When you know that a lead is looking to either buy or sell in your area, you can use a text message to lead them to your website.

Buyer

If you want to find a beautiful home in (your area), be sure to explore the listings on our website: (link)

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Seller

We’ll help you get a great price for your (your area) home. See what we’re about: (link)

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New lead: interested buyer

When a lead has expressed an interest in a particular property, invite them to discuss it with you.

Interested in (address)? I’ll be happy to chat about it with you. You can reach me on this number.

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If you’re interested in (address), I’ll be happy to chat. You can reply to this number.

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New lead post-meeting

After a face-to-face meeting with a new lead, reach out to them to establish contact via text.

Hi (lead name), it’s (your name) from (your real estate company). It was great to meet you today. If you have any questions, please feel free to contact me directly on this number.

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Hi, it’s (your name) from (your real estate company) here. If you’ve got any questions, please feel free to contact me on this number.

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New listing notification

When you have a new listing available that may be of interest to a lead, send out a text with a link.

We’ve got a new listing you might be interested in. Take a look: (link)

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There’s a new home on the market in (your area). Take a look: (link)

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Open house notification

When you’ve got an open house coming up, send out a message to leads that might be interested.

I’ve got an open house on (date) at (address). Would you like to come and see it?

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Please join us on (date) for an open house showing at (address). It might be just what you’re looking for.

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Post-viewing follow-up

After a potential buyer has been to view a property, send them a message to invite them to reach out to you with their questions.

It was great to meet you today. Please feel free to ask me any questions about (address) or any of our other listings; I’ll be more than happy to assist.

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Got any questions about (address)? Perhaps you’d like to know more about similar listings? Feel free to reach out on this number.

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Lead going cold

When a lead has gone quiet, send them a message after a few weeks to see if they’re still trying to find or sell a home.

Buyer

Still looking for a home in (your area)? I’ve got some listings you might be interested in so let me know.

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Seller

Still trying to sell your home in (your area)? Let me know if you’d like to try listing it with (your real estate company).

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Documents sent

After sending documents (i.e. a deed or lease) to a client via email, send them a message via text to be sure they see your mail.

I’ve sent the documents for (address) to the email address you provided. Please read and sign them and get them back to me soonest.

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Documents reminder

If a client is delaying returning documents, urge them to move quickly to avoid losing out on the listing.

Just a reminder about the documents for (address) – please get them back to me as soon as you can. Thanks.

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Post-sale follow-up

After successfully concluding a sale, send a message to thank the client and ask them to keep your business in mind the next time they’re looking to buy or sell.

Buyer

I hope you’ll be very happy in your new home, but please keep us in mind if you’re ever looking to move again.

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Seller

As you move on to a new home, please keep us in mind if you’re ever looking to move back to (your area).

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User guidelines

By using automated messaging with templates like these, you can deliver a high standard of communication that feels personal. With our CRM solution for real estate, you can realize the benefits of VOIP SMS in your business.

To start off, request a free trial!